•  Digital transformation as an enterprise-wide commitment to your evolved customer
•  Aligning innovation with business objectives
•  Connecting the disconnect between Marketing and Sales: Using Cross-Channel, Content and Data to inform the Customer Experience
•  From Digital Analytics to the Digital ROIs AND linking Digital Analytics with traditional non-Digital Analytics
•  Digital Therapeutics/Beyond the Pill/ Investing in the space vs. designing new models to make that work at a practical level
•  Multichannel engagement and the new model that combines online and offline channels in a way that generates real results
•  Are "patient solutions" really that? Addressing whether physicians are more likely to prescribe your drug if you are providing a patient support tool or network