Boehringer Ingelheim India is pleased to announce a strategic distribution partnership with Vvaan Lifesciences Private Limited for their Pet Parasiticide portfolio. This collaboration, a key initiative under our India Animal Health Accelerated Growth Plan (AGP), marks a significant step in expanding our reach and enhancing customer value in the animal health sector.

India's pet health market is around €115 million. According to our internal estimates, metros and Tier 1 cities contribute approximately 60% of overall revenues, with the rest coming from Tier 2 and smaller cities. In our ongoing mission to advance animal health, this partnership leverages the expertise of Vvaan Lifesciences, known for its extensive experience in the animal health industry, to extend the reach of our pet portfolio in Tier 2 cities. This collaboration aims to meet the growing demand in mini metros, expanding our customer base in underserved regions, and improving veterinary care standards across India.

Dr. Vinod Gopal, Country Head-Animal Health, Boehringer Ingelheim India said, "At Boehringer Ingelheim, we are deeply committed to making our innovative, high-quality medications accessible to all, regardless of geographical location. We understand the unique challenges faced by non-metro and rural communities in accessing quality healthcare for pet parents and their pets. Our strategic partnership with Vvaan Lifesciences is a significant step towards bridging this gap.  This collaboration will enable us to reach and serve these underserved markets effectively, significantly enhancing the health and well-being of pets in non-metro and rural areas.”

Speaking on the partnership, Dr Maneesh Jain, Director & CEO, Vvaan Lifesciences Limited, said “We are excited about this partnership with Boehringer Ingelheim. Our strong presence in Tier 2 cities, combined with Boehringer Ingelheim’s innovative pet parasiticide products, will significantly improve the availability and quality of pet healthcare across India. We look forward to working together to make a positive impact on the lives of pets and pet parents in these regions with support of Vets.

This partnership underscores Boehringer Ingelheim’s commitment to innovation and excellence in animal health, reinforcing our dedication to improving the lives of pets across India.

 

Source:boehringer-ingelheim.co

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