Digitally-printed display base for retailers
Digitally-printed display base for retailers
Customised and varied designs thanks to digital preprint
Whether for winter or summer, retail displays present new, seasonal or limited-edition products at any time of year. Take advantage of the modular concept of the display base made from corrugated cardboard to vary the design of your displays using digital preprint. Create a more customised and more attractive look for your display bases and increase the flexibility of your customer targeting!
How special editions are staged to grab attention at the point-of-sale can be illustrated by the drinks brand Mangaroca Batida. The delicious liqueurs are placed both on retail shelves and on standardised display bases with their attractive designs. The different versions of the printed images are printed using the digital printing process which ensures that each liqueur variety of the Mangaroca Batida brand can differentiate itself in the market through the design of the display base. The standard size of the display bases means that all the different print images can be produced together in the digital printing process. The benefit of this to the Mangaroca Batida brand is that it can place limited editions and seasonal products in retail outlets.
Design features of the digitally-printed display base
One-piece production: The digitally-printed display base consists of one corrugated cardboard pre-cut and it can be assembled quickly and easily.
Flat-pack delivery: The one-piece production enables a flat-packed and space-saving delivery. The display bases are assembled in the retail outlet on the Chep pallet and placed over it.
Fast availability and the best placement in the market: The drinks are permanently visible through the display base. The open design and the stacked goods enable customers to make a quick decision and remove the drinks as they walk by.
Customised printing: Digital preprint has ensured that the different print images for campaigns such as for the Mangaroca Batida de Côco Mango Kiss liqueur can be created easily and flexibly on the digitally printed display base.
Benefits of the digitally-printed display base
Managing customer targeting: Depending on the bottle design of the different drinks, the artwork on the display bases can also vary and create a collaborative image.
Costs and benefits: Joint production of all digitally-printed display bases via a multi-job role saves costs in the preprint stage and in further processing. This means that smaller quantities can also be fitted cost-effectively with customised display bases.
