As a high-income country with increasingly tightening pricing constraints, Australia is a unique market for pharma. Access has become critical for every function, and commercial leaders need new tactics and knowledge to adjust to the changing timelines.

The opportunity is there, and international pharma HQs can’t afford to ignore the region, but they desperately need a new, leaner commercial model to succeed.

Embrace a smarter use of digital methods, create better internal working models that hit launch timelines, have a more customer-responsive field force and produce a better roadmap for market access at this years eyeforpharma Sydney 2018.