About Pharma 2027

Reuters Events Pharma 2027 is the annual meeting place for Europe's senior pharma leaders – across commercial, marketing, medical affairs, market access, customer engagement, patient engagement and data & AI at a moment when pharma’s global landscape is being reshaped from multiple directions at once.

In 2027, the agenda will confront the challenges that matter most: navigating an evolving EU regulatory environment and fragmented pricing landscape, scaling AI from promising pilot to operational reality, unifying commercial and medical around a single customer view, partnering with health systems to demonstrate sustainable value, and making European launches work when the math is getting harder.

With Reuters journalists holding breaking news conversations on stage and over 1,000 attendees across four cross-functional streams in one room, this is where Europe's pharma community tests its thinking, challenges its assumptions, and leaves with something it can actually use.