Retail
Retail and Consumer Product Labels
Retail Product LabelingLabels are one of the most critical aspects of the consumer products industry. They communicate important information about specific products, as well as brand messaging. In some cases, labels act as a safety precaution, notifying consumers of a product that has been tampered with. And, perhaps most importantly, consumer labels – when done correctly – can be the reason a customer chooses one brand over another. It is important to keep these key duties in mind when creating labels for household and consumer products.
If you are in need of impactful label designs for your business’ products, Royal Label can help. Our expert team can create beautiful custom designs that will effectively communicate important information as well as your brand’s messaging.
Communicating Through LabelsTo achieve efficient household product labeling, you must deliver eye-catching label designs in addition to providing thorough instructions about how to use the product. It isn’t wise to cram paragraphs for instructional or warning material onto a label – a successful label possesses tactfully placed information. For instance, a brand can achieve effective communication by placing pertinent information on the back portion of a label in the form of a peel-out page. Though placement is important, the way that a label communicates via writing is just as crucial. This means avoiding complicated branding and consumer information and instead including simplified, readable text.
Taking the time to incorporate accurate precautionary information and general instructions into your label prevents improper use of the product. It’s important to provide thorough guidelines that directly tell the consumer how to use the product (as well as how not to use it). This helps to prevent product-related accidents.
In some cases, incorporating security-related information into a label is even more important than branding. Tamper-evident labels are one way to notify the consumer if a specific product was previously altered in some way. These labels display irreversible physical evidence, such as damage to the label itself – or a “void” mark where the label used to be – if someone tampered with the product before it was sold.
Durable Labels for Household ProductsAll products require durable labels that can withstand wear-and-tear. Many poorly-made labels peel off, dissolve, or dry out in different weather conditions. The ideal label looks great, reads well, and can withstand being dropped into a tub of water or left out in the sun all day.
The durability of any label should match the longevity of the product itself. Several protective measures address this necessity in the label-making process. Over-lamination is one method that Royal Label utilizes to increase the durability of its labels. This process involves coating each label in a protective film that is either glossy, matte, or textured. Over-varnishing achieves the same effect by applying a thin layer of silicon to the label. Both of these methods protect the printed graphics.
