POWERFUL STORY
WE MAY INTRODUCE: THE WORLD'S FIRST VITAMIN GUMMIES
Many may see this health-conscious product hero as just a delicious gummy bear. And given its main target group - the children - that's also the intention. Only a look at his more than 20-year success story reveals his diverse personality.
WHAT MAKES AMAPHARM SO MUCH
✔️ Amapharm has the key to children's mouths and uses it responsibly for a healthy intake of vitamins.
✔️Amapharm ensures family peace at the dining table "If you don't eat your vegetables, then there's dessert."
✔️Amapharm stands for special balance in two ways: not too many vitamins, not too much snacking!
✔️Amapharm puts quality first: Only a long-lasting vitamin carrier is a deserved supporter of sympathy.
✔️Amapharm gives products personality: What counts is the exclusivity of the inner values.
✔️Amapharm gives companies security through many years of expertise and quality standards as in the pharmaceutical industry.
✔️Amapharm enjoys and is silent: All clients can rely on the discretion of the hidden champion.
1977 FOUNDED BY WOLFGANG MARKS
In a small suburb of Saarbrücken, in Neunkirchen, the consulting company Amapharm - a combination of pharmacists, Marks and Pharma - was founded by Wolfgang Marks. In the course of his many years as a consultant for the pharmaceutical industry, he was encouraged to think outside the box by a challenging assignment in the early 1990s: he was to find a convenient dosage form for a problematic drug.
1996 THE FIRST VITAMIN FRUIT GUM IN THE WORLD
On his mental journey to finding a suitable figurehead, he finally came across the gummy bear - and continued to think in a generally healthy direction: whether vitamins could also be deliciously packaged with the popular sweets? Thought! Did! And for the company Amapharm, the significant change from a pure consulting company to a well-advising manufacturer took place .
INTERNATIONAL BREAKTHROUGH
The inventor of the vitamin gummy bear was prompted early on to think big and focused on international markets.
The openness to further developments paid off. Exclusive contracts have been signed with pharmaceutical companies in Italy and Scandinavia. And the exclusive client for the leap across the pond came from Germany of all places. The well-known German pharmaceutical company became aware of the vitamin-rich gummy bears from Amapharm GmbH through a newspaper article - and recognized its potential for the American market. The company's international breakthrough was achieved.
Today, Amapharm is the world market leader in the sale of vitamin-enriched fruit gums and sells dietary supplements in over 90 countries worldwide.
