Cobranding
Brand association in the pharmaceutical industry is an advanced strategy that takes advantage of the market penetration that each brand has in its own segment. In fact, this helps most pharma companies to build brand relationships and enhance brand equity.
Key Benefits of Cobranding :
✫ Two or more brands combined to increase brand equity in the pharma market✫ Creation of a new pharma product in the niche market segment✫ Advantages of collaborative marketing effort leading to increased revenue✫ Building adequate brand awareness in the market✫ Reduction in the operational and marketing costs✫ Growth in the customer base and acquisition through positive consumer perception
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